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Features

If you're a blogger or webmaster, Google AdSense is probably the first thing that springs to mind when you talk about monetization. Although there are several ways to monetise your website, for the majority of people, AdSense is the initial step.

Since its inception in 2003, Google AdSense has experienced tremendous growth. Things are not the same as they were two to three years ago, when adverts for blogs' services were the main source of income.

Many bloggers (especially tech bloggers) have noticed a substantial fall in AdSense earnings in India and Pakistan over the past few months, particularly in terms of Cost Per Click (CPC). I frequently encounter people who want to know how to increase their AdSense CPC, but I find it difficult to provide them with a clear response because I am confused myself. So, a month ago, I made the decision to look into this problematic circumstance and thought to determine the precise issue that is causing Indian bloggers to experience this Google AdSense issue.

Why low CPC for ads from India and Pakistan Adsense Publishers?

My initial search for "Blogging Tips" in the USA was conducted using the Googler Keyword Planner tools, which revealed an average CPC of Rs 108.

The CPC is Rs 0.57, as I discovered when I used the nation filter to search for India and Pakistan. This stunning discrepancy meant that publishers in Pakistan and India who had advertising for the same keyword received clicks for Rs. 107 less. You will discover that you will receive Rs 10700 less for just one keyword if you multiplied it by 100. On other searches, I've noticed greater margins as well.

I finally learned the solution to my inquiry. A survey found that compared to Americans, Indians and Pakistanis spend 43% less money online. In this context, I'm not just referring to regular customers, bloggers, and webmasters; I'm also referring to all the internet marketing budgets used by both small and large businesses.

Comparatively speaking, multinational corporations invest 30%–40% less in internet and inbound marketing than do their operations abroad. Therefore, CPC is low in our country as a result of lack of advertiser interest and ignorance of the power of social media marketing.

You can roughly see the difference in CPC here when I conduct keyword research using the Google Keyword Planner tool while targeting the US, India, and Pakistan for the same phrase.

Conclusion

Why do companies spend less here?


Although we are the third-largest Internet users in the world, nations like Australia, the UK, and Russia pay good CPCs with new advertisers every day. According to study, Indians and Pakistanis have the idea that everything should be available for free online.

The majority of the time, we choose material, contests, free hosting, etc. Because of this, there is little opportunity to turn visitors into leads or, eventually, customers. Our CPC is low mostly due to this. When companies learn that AdSense advertising has a good ROI (Return on Investment), they won't mind spending money on it.

The only thing that can solve this difficult issue is awareness. We, as bloggers, should spread the word about the effectiveness of social media and internet marketing and let people know that these strategies convert more visitors than more conventional media, like TV and newspapers.

People require fresh, straightforward, and secure payment options. The Reserve Bank of India and Pakistan will need to be adaptable, much like PayPal, to attract more customers. Until then, we bloggers would struggle to locate a favorable and dependable location for the Indian and Pakistani AdSense Market.

Alternately, if you want to make money with AdSense, start focusing on organic US-based traffic. If you do this and choose high CPC keywords with respectable US traffic, you may anticipate earning more per click for your AdSense advertisements. The other thing you may do is pick a market with a higher expected buying capability. For instance, in India and Pakistan, those in the 18–24 age bracket will have less purchasing power than those in the 25–40 age bracket.

To acquire a list of high CPC keywords for your niche, you can utilize the SEMRUSH coupon and sign up for a free account.

Now work to write quality articles, target good keywords, and aim to rank as well as you can. It will take a lot of time, but if you succeed in ranking highly for any high CPC keywords towards the end, for example by shrewd ad placement, you can earn a lot of money from AdSense. Anyway, there are a lot more strategies we can use to boost AdSense revenue, but for now, that's it.

What, in your opinion, accounts for the low CPC of AdSense publishers in Pakistan and India? How can we change our low CPC posts into high CPC posts, then?

Frequently Asked Questions

If 1,000 people from Pakistan visit my website, how much will Google AdSense pay for this?

It most likely depends on CPC and CTR, or cost per click and click through rate, respectively. If your CTR is around 5% (which is the typical CTR) and your CPC is around $0.04 ($Countries like India and Pakistan get lower CPCs, most of the time CPC remains lower than this), then on 1000 page views, your total ad clicks will be 1000 * 5% = 50, and your total revenue will be 50 * $0.04 ($), which equals $2. A minimum of 1000 page views per day can be earned through traffic. However, a lot of other criteria, such as the term you are utilizing and the traffic source, also important. I believe that using link advertisements around article titles and a display ad in the site header will increase adsense revenue. AdSense experimentation should continue by

How can I make $1000 dollars a month with adsense?

Making $1,000 with one website is challenging. You should have at least three websites. Start with the first one, and if it works, move on to the next.

Let me share with you something I recently learned. Without marketing, you won't be successful. The simple part is building the website. Although challenging, driving 100,000 visitors each month is doable. To make it simpler for you, focus only on the first phase of the endeavor rather than the entire undertaking.

User experience, SEO, and knowing how to use social media to drive visitors are the three most crucial skills you'll need to master to make money from a website.

Put together a three-month strategy and carry it out day by day to get there.

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